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On-Air Fundraising Downloads

Welcome to the on-air fundraising downloads page.  All materials are free to all stations.

Pledge Drive Incentives Session from 2007 PRDMC (Windows Media File)

To download this presentation of our PRDMC session on Pledge Drive Incentives, right click on the link, choose "Save Target As..." and save the file to your computer for viewing in any media player that plays Windows Media Files.


1-Day Drive Planning Kit
"Hit and Quit" Scripts
The Message Matrix and User's Guide
VALSTM Characteristics of Public Radio Listeners
Power Hour: ARA's Toolkit Introduction
Power Hour: Selected Slides From The Power Hour Workshop
Power Hour: On-Air Materials
Power Hour: Direct Mail Materials
Power Hour: KJZZ Planning Materials
Power Hour: WOUB Planning Materials 
Sample Reliance Scripts
Sample Personal Importance Scripts
Sample Funding Fact Scripts


KJZZ On-Air Fundraising Demo

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sonjalee@radiosutton.com * (240) 565-3664 * john@radiosutton.com
All contents copyright Sutton & Lee, LLC 2013