If you think your listeners experience pledge drives the way you produce them, then take a listen to the audio below. It should play in your browser. If not, right click the link, choose Save Target As, save the file to your computer, and listen from there.
Thanks to WOUB in Athens, Ohio for providing the audio clip.
Resources for Planning and Producing On-air Fund Drives
1. The On-Air Fundraising Message Matrix helps stations plan and produce more effective fund drives. It helps producers and pitchers focus their messages on three basic on-air fundraising message goals. 2. Power Hours. A Power Hour is a fundraising technique designed to help a station raise a day's worth of money in 60 minutes.