Much has been made about how digital technology is changing everything in public radio. We've heard everything from "radio is dead" to "local is the future." We disagree.
Technology changes some things, but not the most important thing -- why our listeners value public radio in the first place. Technology doesn't change that.
We don't see digital technology as a threat to public radio. We see it as an opportunity... as long as stations stay true to what created their success in the first place.
This space is dedicated to discussing and advancing the cause of public radio stations. It all begins with one simple idea -- Be the Best Button. Read on!
Resources Audience 98 -- a comprehensive study of public radio listeners, who they are, why they listen, how they listen, what they value, and why they give. The section on VALS is especially good.
