Sutton & Lee helps public radio stations clarify their public service mission and develop programming, marketing, and fundraising strategies to fulfill that mission.
The process begins with identifying content and audience service goals through discernment, Nielsen Radio analysis, and proprietary research such as surveys and focus groups. Stakeholder concerns are mapped and potential obstacles to success are identified. An implementation plan is developed in cooperation with key managers and board members. Sutton & Lee supports the implementation plan with promotion, public relations, and marketing materials.
Sometimes, the evaluation process results in staying the course and not making changes to the station format or program line-up. In that case, Sutton & Lee works with clients to identify new benchmarks and performance standards and provides promotion and fundraising materials to meet the new expectations.
Contact john@radiosutton.com for more information on Sutton & Lee's strategic planning services for programming.