John Sutton & Associates launched in 1997 without any real associates. There were many virtual associates, but no real ones. Then Sonja Lee joined the company and there was some discussion about calling the business John Sutton & Associate but the name remained unchanged until now.
Introducing Sutton & Lee, LLC. The business remains focused on helping stations increase audience and membership revenue with an emphasis on effective on-air fundraising. Sonja Lee is now running the business and providing most on-site services for clients. John Sutton remains on board to help with audience research, pledge drive planning and preparation. We look forward to helping our current and new clients met their revenue and public service goals.
John Sutton has launched a second business designed to help public radio stations grow audience and revenues in the digital age.
Emodus Research provides clients with insights about the emotional connections that drive listening, brand loyalty, giving, and advocacy. In addition to research insights, Emodus provides clients with actionable recommendations on applying results to programming, branding, fundraising, marketing, and social media.
Sutton & Lee provides research and consulting services to public radio stations, networks, program providers and support organizations. Our services include programming consulting, audience research and Arbitron analysis, and listener fundraising support, including on-air pledge drives.
We help public radio stations use the public airwaves wisely, raise money efficiently, and spend it responsibly.
Current and recent clients include WSHU Fairfield, CT, WNYC and WQXR New York, WESA Pittsburgh, WLRN Miami, WRKF Baton Rouge, WLRN Miami, New Hampshire Public Radio, Rhode Island Public Radio, KING Seattle, KUNC Greeley, Boise State Public Radio, KPBS San Diego, KUSC Los Angeles, KDFC San Fransisco.
You can read more about our services by clicking the links on the left.